Larkya Ads

“Showcase your products and brands on Larkya and increase your sales.”

Larkya Advertising helps grow businesses and brands of all sizes.

  • Services available all over India so your products gets noticed by everyone using our store.

  • Reach millions of shoppers everyday.

  • Measure results instantly by advertising products.

  • Showcase your brand to people when they are making buying decisions.

  • Get new customers

  • Generate awareness for your brand with innovative, customized advertising experiences.

  • Boost brand awareness with your logo and a customized headline in ads that appear in search results.

New ways to reach shoppers

Increasingly, customers begin their shopping journey online. It is projected that there will be 278.33 million online shoppers in the United States in 2024, according to Statista. This trend presents an opportunity to connect with potential shoppers online.

We Help You Reach Shopping Audiences

When people like some products and categories, we take note. We use this intent data to target users who may buy your product.

Reach Segments of Users

We have automatically segmented users based on high value and low value, by categories and so forth. Run campaigns specific to those segments to drive better results.

Target Based on Location

Reach your customers in the areas where they live or where they do business with you.

Target Based on Buying Behavior

Larkya enables you to reach customers based on purchased history and target them with related product and categories.

Engaging Ad Formats

Create greater engagement through native ad formats.

Audience Targeting

Target audience based on purchase intent.

Self-Serve Interface

Use self-serve interface to manage and monitor multiple campaigns.

Native Ad Units

High performing native advertising units.

Real Time Analytics

Measure performance of your campaigns in real time.

Location Targeting

Run campaigns targeted on specific states and cities.

Advertising costs

  • Budget: The maximum amount of money you will spend on your advertising campaign.

  • Bid: The amount you are willing to pay to have shoppers click on your advertisement. With Advertising, you can use automatic bidding (your bid will automatically be optimized to help you reach your objective), or you can choose manual bidding and set your own bid.

  • Cost-per-click (CPC): The average cost you pay each time someone clicks your ad. This number is calculated by dividing the amount of money you spent on an ad divided by the number of clicks it received. Sponsored Products and Sponsored Brands are examples of cost-per-click ads, so you only pay when your ad receives clicks.

  • Cost-per-thousand-impressions [technically, “cost per mille”] (CPM): The average cost you pay to deliver 1,000 impressions of your ads.

Advertising campaign results

  • Advertising cost of sales (ACOS): A metric used to measure performance of Sponsored Products and Sponsored Brands campaigns. ACOS represents the ratio of ad spend to promoted product sales (Sponsored Products) or overall brand sales (Sponsored Brands). It is calculated as ad spend divided by attributed sales.

  • Brand lift: A measurement of the direct impact your ads have on a shopper’s perception and behaviors toward a brand. This metric is calculated in a number of ways using post-exposure success metrics, such as brand awareness, and likelihood to purchase metrics.

  • Click-through rate (CTR): The percentage of ad impressions that are clicked as compared to the entire number of clicks. The standard calculation for CTR is (clicks/impressions) x 100.

  • Conversions: An action that a customer completes; this phrase can be used to refer to any number of actions, including clicking “Add to Cart,” completing a purchase, etc.

  • New-to-brand metrics: New-to-brand metrics describe customers purchasing your brand/product for the first time on over the past year. These metrics gives advertisers the tools to estimate the cost of engaging new customers on and identify the most efficient channels and tactics to achieve their campaign goals.

  • Impressions: The number of times an ad was rendered on a page or device.

  • Reach: The total number of users who are shown the same ad on any web page or screen.

  • Return on ad spend (ROAS): A measure of how many dollars you earn for every dollar you spend on advertising. The standard calculation for ROAS is (total ad sales) / (total ad spend).

  • Return on investment (ROI): A measure of how much net profit you earn for every dollar you spend. The standard calculation for ROI is
    (revenue – cost) / (cost).